The Leader's Guide to Storytelling | Zookal Textbooks | Zookal Textbooks
  • Author(s) Stephen Denning
  • SubtitleMastering the Art and Discipline of Business Narrative
  • Edition1
  • Published17th February 2011
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470548677

Mastering the Art and Discipline of Business Narrative

How leaders can use the right story at the right time to inspire
change and action

This revised and updated edition of the best-selling book A
Leader's Guide to Storytelling
shows how storytelling is one of
the few ways to handle the most important and difficult challenges
of leadership: sparking action, getting people to work together,
and leading people into the future. Using myriad illustrative
examples and filled with how-to techniques, this book clearly
explains how you can learn to tell the right story at the
right time.



  • Stephen Denning has won awards from Financial Times, The
    Innovation Book Club, and 800-CEO-READ

  • The book on leadership storytelling shows how successful
    leaders use stories to get their ideas across and spark enduring
    enthusiasm for change

  • Stephen Denning offers a hands-on guide to unleash the power of
    the business narrative.

The Leader's Guide to Storytelling

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  • Author(s) Stephen Denning
  • SubtitleMastering the Art and Discipline of Business Narrative
  • Edition1
  • Published17th February 2011
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470548677

Mastering the Art and Discipline of Business Narrative

How leaders can use the right story at the right time to inspire
change and action

This revised and updated edition of the best-selling book A
Leader's Guide to Storytelling
shows how storytelling is one of
the few ways to handle the most important and difficult challenges
of leadership: sparking action, getting people to work together,
and leading people into the future. Using myriad illustrative
examples and filled with how-to techniques, this book clearly
explains how you can learn to tell the right story at the
right time.



  • Stephen Denning has won awards from Financial Times, The
    Innovation Book Club, and 800-CEO-READ

  • The book on leadership storytelling shows how successful
    leaders use stories to get their ideas across and spark enduring
    enthusiasm for change

  • Stephen Denning offers a hands-on guide to unleash the power of
    the business narrative.

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