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The Management of Intangibles
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Description
Description| Publisher | Taylor and Francis |
| Author(s) | Ahmed Bounfour |
| Subtitle | The Organisation's Most Valuable Assets |
| Published | 26th March 2007 |
| Related course codes |
The Organisation's Most Valuable Assets
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.Translation missing: en.general.search.loading