The Market Value Process | Zookal Textbooks | Zookal Textbooks
  • Author(s) Alan S. Cleland / Albert V. Bruno
  • SubtitleBridging Customer & Shareholder Value
  • Edition1
  • Published31st July 1996
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787902759

Bridging Customer & Shareholder Value

Discover a unique, cross-functional approach to developingstrategy



Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

The Market Value Process

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  • Author(s) Alan S. Cleland / Albert V. Bruno
  • SubtitleBridging Customer & Shareholder Value
  • Edition1
  • Published31st July 1996
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787902759

Bridging Customer & Shareholder Value

Discover a unique, cross-functional approach to developingstrategy



Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
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