The Power of Two | Zookal Textbooks | Zookal Textbooks
  • Author(s) John K. Conlon / Melissa Giovagnoli
  • SubtitleHow Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
  • Edition1
  • Published17th June 1998
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787909468

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Tap the Power of Alliance Networks



Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

The Power of Two

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  • Author(s) John K. Conlon / Melissa Giovagnoli
  • SubtitleHow Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
  • Edition1
  • Published17th June 1998
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787909468

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Tap the Power of Alliance Networks



Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
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