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The Retail Revival

Doug Stephens · ISBN 9781118489673
The Retail Revival | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Canada
Author(s) Doug Stephens
Subtitle Reimagining Business for the New Age of Consumerism
Edition 1
Published 25th February 2013
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Reimagining Business for the New Age of Consumerism

Traditional retail is becoming increasingly volatile and
challenged as a business model. Brick-and-mortar has shifted to
online, while online is shifting into pop-up storefronts. Virtual
stores in subway platforms and airports are offering new levels of
convenience for harried commuters. High Street and Main Street are
becoming the stuff of nostalgia. The Big Box is losing ground to
new models that attract consumers through their most-trusted
assistant?the smartphone. What?s next? What?s the
future for you?a retailer?who is witnessing a tsunami
of change and not knowing if this means grasping ahold of new
opportunity or being swept away?


The Retail Revival answers these questions by looking
into the not-so-distant retail past and by looking forward into a
future that will continue to redefine retail and its enormous
effect on society and our economies. Massive demographic and
economic shifts, as well as historic levels of technological and
media disruption, are turning this once predictable
industry?where ?average? was king?into a
sea of turbulent change, leaving consumer behavior permanently
altered. Doug Stephens, internationally renowned consumer futurist,
examines the key seismic shifts in the market that have even
companies like Walmart and Procter & Gamble scrambling to cope,
and explores the current and future trends that will completely
change the way we shop.


The Retail Revival provides no-nonsense clarity on the
realities of a completely new retail marketplace? realities
that are driving many industry executives to despair. But the
future need not be dark. Stephens offers hope and guidance for any
businesses eager to capitalize on these historic shifts and
thrive.


Entertaining and thought-provoking, The Retail Revival
makes sense of a brave new era of consumer behavior in which
everything we thought we knew about retail is being
completely reimagined.


Praise for The Retail Revival


?It doesn?t matter what type of retail you
do?if you sell something, somewhere, you need to read Doug
Stephens? The Retail Revival. Packed with powerful
insights on the changing retail environment and what good retailers
should be thinking about now, The Retail Revival is easy to
read, well-organized and provides essential food for
thought.?

? Gregg Saretsky, President and CEO, WestJet


?This book captures in sharp detail the deep and
unprecedented changes driving new consumer behaviors and values.
More importantly, it offers clear guidance to brands and retailers
seeking to adapt and evolve to meet entirely new market imperatives
for success.?

?John Gerzema, Author of Spend Shift and The Athena
Doctrine


?The Retail Revival is a critical read for all
marketing professionals who are trying to figure out what?s
next in retail? Doug Stephens does a great job of explaining
why retail has evolved the way it has, and the book serves as an
important, trusted guide to where it?s headed next.
?

?Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide
and Owner, La Spezia Flavor Market


?Doug Stephens has proven his right to the moniker
?Retail Prophet.? With careful analysis and ample
examples, the author makes a compelling case for retailers to
adapt, change and consequently revive their connection with
consumers. Stephens presents actionable recommendations with
optimism and enthusiasm?just the spoonful of sugar we need to
face the necessary changes ahead.?

?Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden
Gate University; Co-Author, Gen BuY: How Tweens, Teens and
Twenty-Somethings are Revolutionizing Retail


?Doug Stephens doesn?t just tell you why retail is
in the doldrums, he tells you why retail is a major signpost for
the larger troubles of our culture and provides a compelling,
inspiring vision for a future of retail?and business, and
society.?

?Eric Garland, author of Future Inc.: How Businesses Can
Anticipate and Profit from What?s Next

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