Where Ideas Come From and How to Have Better Ones
While organizations claim to value creativity, they are often at a
loss when attempting to conjure up novel ideas, particularly in a
world where technology has made information readily available to
everyone. As a result, leaders ask, "Where will the next big idea
come from?" In response, they allocate significant resources for
innovation; however the source of creative inspiration has remained
Science has shown that it's possible to create conditions under
which the mind is more prepared to have insights, or "a-ha!
moments." In this fascinating book, Andrew Razeghi examines the
precursors to creative insight and offers clear-cut methods for
making "Eureka moments" routine practice rather than lucky
accidents. Combining the latest scientific research, interviews
with current innovators, and studies of history?s most
creative minds, he dissects the creative process and presents a
practical approach for inspiring innovation.