The Social Media Bible

Lon Safko · ISBN 9781118269749
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Publisher John Wiley & Sons Inc (US)
Author(s) Lon Safko
Subtitle Tactics, Tools, and Strategies for Business Success
Edition 3
Published 13th April 2012
Related course codes

Tactics, Tools, and Strategies for Business Success

The go-to guide to social media skills, now in an updated and
revised Third Edition

The Social Media Bible is comprehensive 700-plus page
social media resource that will teach corporate, small business,
and non-profit marketers strategies for using social media to reach
their desired audiences with power messages and efficiency. This
newly revised 3rd edition addresses technology updates to the iPad,
apps, Foursquare, and other geotargeted networks. New case studies
and company profiles provide practical examples of how businesses
have successfully implemented these strategies, using the newest
social media marketing tools.

  • Updates and changes to Google's search engine algorithms

  • More information on plug-ins, widgets, apps, and

  • Updates on Twitter and Yammer and new information on

  • The latest in mobile marketing

Master the latest social media tools and deliver powerful
messaging in the most effective way possible with The Social
Media Bible.

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