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The Social Media Manifesto

Jed Hallam · ISBN 9781137271426
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Publisher Springer Nature
Author(s) Jed Hallam
Edition 1
Published 2012-12-04
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The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
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