The Social Media Manifesto | Zookal Textbooks | Zookal Textbooks
  • Author(s) Jed Hallam
  • Edition1
  • Published12042012
  • PublisherSpringer Nature
  • ISBN9781137271419
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

The Social Media Manifesto

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  • Author(s) Jed Hallam
  • Edition1
  • Published12042012
  • PublisherSpringer Nature
  • ISBN9781137271419
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
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