Your cart is empty
The Vibe
Details
Description
Description| Publisher | John Wiley & Sons Australia |
| Author(s) | Gary Bertwistle |
| Subtitle | The Marketing Handbook for Every Product, Service and Industry |
| Published | 20th January 2010 |
| Related course codes |
The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make anauthentic connection with customers or clients. The rest simply
have a logo that gets slapped onto the side of a truck or onto a
shirt. Today it's brands that will thrive and survive, and to build
a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping
away the jargon and highlighting the essential thinking required
before you spend time, money and energy on promotion and
advertising. Whether you're a commercial, industrial, retail or
service company, this book gives you the tools to create a powerful
brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all
sizes, with real examples of Australian businesses -- The
Vibe is what every brand needs!
Translation missing: en.general.search.loading