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The Wiley Blackwell Handbook of Judgment and Decision Making

Gideon Keren, George Wu · ISBN 9781118468395
The Wiley Blackwell Handbook of Judgment and Decision Making | Zookal Textbooks | Zookal Textbooks
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$558.95
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Publisher John Wiley & Sons (UK)
Author(s) Gideon Keren / George Wu
Edition 1
Published 29th January 2016
Related course codes


  • A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, and applications in the burgeoning field of judgment and decision making (JDM)



  • Emphasizes the growth of JDM applications with chapters devoted to medical decision making, decision making and the law, consumer behavior, and more



  • Addresses controversial topics from multiple perspectives – such as choice from description versus choice from experience – and contrasts between empirical methodologies employed in behavioral
    economics and psychology



  • Brings together a multi-disciplinary group of contributors from across the social sciences, including psychology, economics, marketing, finance, public policy, sociology, and philosophy




2 Volumes
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