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Think Public Relations

Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin · ISBN 9780205857258
Think Public Relations | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Dennis L. Wilcox / Glen T. Cameron / Bryan H. Reber / Jae-Hwa Shin
Edition 2
Published 20th July 2012
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The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasise competition and conflict management.

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