This is Social Commerce | Zookal Textbooks | Zookal Textbooks
  • Author(s) Guy Clapperton
  • SubtitleTurning Social Media into Sales
  • Edition1
  • Published3rd February 2012
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780857082411

Turning Social Media into Sales

The first book to market on the hottest topic on the web

Social commerce is the new buzz word and this book will be the
first to cut through the hype and tell you exactly what it all
means... and how to do it. Social media has moved on, it's not
enough to just be engaging your customers in fun chit-chat, now you
can sell to them directly through their favourite social media
platform. ASOS, the fashion website, have just set up a commerce
site on Facebook and people are scrambling to follow in their
footsteps. No longer do you have the nightmare of dragging people
from their social networking site to your homepage ? you can
get them buying right where they are! In this follow up to This
Is Social Media Guy
Clapperton uses the same easy-to-follow
visuals and instructions to break the process down and show you
exactly how to set up your own social commerce operation and how to
make it a success.


Includes:



  • Step-by-step guide to setting up your own commerce site within
    social media platforms such as Facebook

  • Building a loyal community who will keep coming back and buying
    from you

  • How to offer superb customer service to your social media
    consumers

  • Developing new product especially for this new environment

  • Measuring your ROI

This is Social Commerce

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  • Author(s) Guy Clapperton
  • SubtitleTurning Social Media into Sales
  • Edition1
  • Published3rd February 2012
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780857082411

Turning Social Media into Sales

The first book to market on the hottest topic on the web

Social commerce is the new buzz word and this book will be the
first to cut through the hype and tell you exactly what it all
means... and how to do it. Social media has moved on, it's not
enough to just be engaging your customers in fun chit-chat, now you
can sell to them directly through their favourite social media
platform. ASOS, the fashion website, have just set up a commerce
site on Facebook and people are scrambling to follow in their
footsteps. No longer do you have the nightmare of dragging people
from their social networking site to your homepage ? you can
get them buying right where they are! In this follow up to This
Is Social Media Guy
Clapperton uses the same easy-to-follow
visuals and instructions to break the process down and show you
exactly how to set up your own social commerce operation and how to
make it a success.


Includes:



  • Step-by-step guide to setting up your own commerce site within
    social media platforms such as Facebook

  • Building a loyal community who will keep coming back and buying
    from you

  • How to offer superb customer service to your social media
    consumers

  • Developing new product especially for this new environment

  • Measuring your ROI

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