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Tourism, Hospitality and Digital Transformation

Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle · ISBN 9780367149994
Tourism, Hospitality and Digital Transformation | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor & Francis
Author(s) Kayhan Tajeddini / Vanessa Ratten / Thorsten Merkle
Subtitle Strategic Management Aspects
Edition 1
Published 8th October 2019
Related course codes

Strategic Management Aspects

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.


The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

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