New Directions for Philanthropic Fundraising, Number 29
Examines the relationships between nonprofit organizations and
donors. Outlines important steps needed in order to develop
successful giving-receiving or gift relationships. Provides a
framework for donors to determine comfort levels of giving and
illustrates how tax changes influence giving. Proposes a
meaningful-action paradigm to better understand why donors give,
providing a useful guide for fundraising practice and research.
Concludes with a challenge to donors to move from a "checkbook
philanthropy" to a "citizenship philanthropy."
This is the 29th issue of the Jossey-Bass series New
Directions for Philanthropic Fundraising.