UnSelling | Zookal Textbooks | Zookal Textbooks
  • Author(s) Scott Stratten / Alison Kramer
  • SubtitleThe New Customer Experience
  • Edition1
  • Published19th September 2014
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118943007

The New Customer Experience

UnSelling is about everything but the sell. We put all of
our focus on the individual purchase transaction, while putting the
rest of our business actions second. We've become blind to customer
service, support, branding, experiences and even product quality.
Sixty percent of a purchasing decision is made before a customer
even contacts you. We have funnel vision, and it needs to stop.


Unselling is about the big picture: creating repeat
customers, not one-time buyers. Create loyal clients that refer
others, not faceless numbers. Becoming the go-to company for
something, before they even need you.


You don't need social media, but you can be connecting with your
clients socially. Your video doesn't have to be viral in front of a
million people, just contagious in front of your specific market.
Content, connection, engagement. It's time to separate from the
pack of noise. It's time to UnSell.

UnSelling

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  • Author(s) Scott Stratten / Alison Kramer
  • SubtitleThe New Customer Experience
  • Edition1
  • Published19th September 2014
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118943007

The New Customer Experience

UnSelling is about everything but the sell. We put all of
our focus on the individual purchase transaction, while putting the
rest of our business actions second. We've become blind to customer
service, support, branding, experiences and even product quality.
Sixty percent of a purchasing decision is made before a customer
even contacts you. We have funnel vision, and it needs to stop.


Unselling is about the big picture: creating repeat
customers, not one-time buyers. Create loyal clients that refer
others, not faceless numbers. Becoming the go-to company for
something, before they even need you.


You don't need social media, but you can be connecting with your
clients socially. Your video doesn't have to be viral in front of a
million people, just contagious in front of your specific market.
Content, connection, engagement. It's time to separate from the
pack of noise. It's time to UnSell.

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