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What Matters Now

Gary Hamel · ISBN 9781118120828
What Matters Now | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Gary Hamel
Subtitle How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
Edition 1
Published 19th January 2012
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How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

This is not a book about one thing. It's not a 250-page
dissertation on leadership, teams or motivation. Instead, it's an
agenda for building organizations that can flourish in a world of
diminished hopes, relentless change and ferocious competition.

This is not a book about doing better. It's not a manual for
people who want to tinker at the margins. Instead, it's an
impassioned plea to reinvent management as we know it?to
rethink the fundamental assumptions we have about capitalism,
organizational life, and the meaning of work.


Leaders today confront a world where the unprecedented is the
norm. Wherever one looks, one sees the exceptional and the
extraordinary:



  • Business newspapers decrying the state of capitalism.

  • Once-innovative companies struggling to save off
    senescence.

  • Next gen employees shunning blue chips for social
    start-ups.

  • Corporate miscreants getting pilloried in the blogosphere.

  • Entry barriers tumbling in what were once oligopolistic
    strongholds.

  • Hundred year-old business models being rendered irrelevant
    overnight.

  • Newbie organizations crowdsourcing their most creative
    work.

  • National governments lurching towards bankruptcy.

  • Investors angrily confronting greedy CEOs and complacent
    boards.

  • Newly omnipotent customers eagerly wielding their power.

  • Social media dramatically transforming the way human beings
    connect, learn and collaborate.


Obviously, there are lots of things that matter now. But in a
world of fractured certainties and battered trust, some things
matter more than others. While the challenges facing organizations
are limitless; leadership bandwidth isn't. That's why you have to
be clear about what really matters now. What are the fundamental,
make-or-break issues that will determine whether your organization
thrives or dives in the years ahead? Hamel identifies five issues
are that are paramount: values, innovation, adaptability, passion
and ideology. In doing so he presents an essential agenda for
leaders everywhere who are eager to...



  • move from defense to offense

  • reverse the tide of commoditization

  • defeat bureaucracy

  • astonish their customers

  • foster extraordinary contribution

  • capture the moral high ground

  • outrun change

  • build a company that's truly fit for the future


Concise and to the point, the book will inspire you to rethink
your business, your company and how you lead.

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