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Why People Buy | Zookal Textbooks | Zookal Textbooks
  • Author(s) John O'Shaughnessy
  • Edition
  • Published14th December 1989
  • PublisherOxford University Press USA
  • ISBN9780195040876
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why
People Buy is "must" reading for anyone involved in selling or buying.

Why People Buy

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  • Author(s) John O'Shaughnessy
  • Edition
  • Published14th December 1989
  • PublisherOxford University Press USA
  • ISBN9780195040876
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why
People Buy is "must" reading for anyone involved in selling or buying.
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