Winning Across Global Markets | Zookal Textbooks | Zookal Textbooks
  • Author(s) Dan Steinbock
  • SubtitleHow Nokia Creates Strategic Advantage in a Fast-Changing World
  • Edition1
  • Published25th March 2010
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470339664

How Nokia Creates Strategic Advantage in a Fast-Changing World

Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia

Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its
revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets
reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.



  • Includes exclusive interviews with Nokia's senior executives
    and key partners

  • Provides a roadmap for developing, capturing, and sustaining
    global advantage


This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.

Winning Across Global Markets

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  • Author(s) Dan Steinbock
  • SubtitleHow Nokia Creates Strategic Advantage in a Fast-Changing World
  • Edition1
  • Published25th March 2010
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470339664

How Nokia Creates Strategic Advantage in a Fast-Changing World

Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia

Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its
revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets
reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.



  • Includes exclusive interviews with Nokia's senior executives
    and key partners

  • Provides a roadmap for developing, capturing, and sustaining
    global advantage


This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.

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