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  • Author(s) Keith Sawyer
  • SubtitleThe Surprising Path to Greater Creativity
  • Edition1
  • Published7th March 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118297704

The Surprising Path to Greater Creativity

A science-backed method to maximize creative potential in any
sphere of life

With the prevalence of computer technology and outsourcing, new
jobs and fulfilling lives will rely heavily on creativity and
innovation. Keith Sawyer draws from his expansive research of the
creative journey, exceptional creators, creative abilities, and
world-changing innovations to create an accessible, eight-step
program to increasing anyone's creative potential. Sawyer reveals
the surprising secrets of highly creative people (such as learning
to ask better questions when faced with a problem), demonstrates
how to come up with better ideas, and explains how to carry those
ideas to fruition most effectively.


This science-backed, step-by step method can maximize our
creative potential in any sphere of life.



  • Offers a proven method for developing new ideas and creative
    problem-solving no matter what your profession

  • Includes an eight-step method, 30 practices, and more than 100
    techniques that can be launched at any point in a creative
    journey

  • Psychologist, jazz pianist, and author Keith Sawyer studied
    with world-famous creativity expert Mihaly Csikszentmihalyi


Sawyer's book offers a wealth of easy to apply strategies and
ideas for anyone who wants to tap into their creative power.

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  • Author(s) Keith Sawyer
  • SubtitleThe Surprising Path to Greater Creativity
  • Edition1
  • Published7th March 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118297704

The Surprising Path to Greater Creativity

A science-backed method to maximize creative potential in any
sphere of life

With the prevalence of computer technology and outsourcing, new
jobs and fulfilling lives will rely heavily on creativity and
innovation. Keith Sawyer draws from his expansive research of the
creative journey, exceptional creators, creative abilities, and
world-changing innovations to create an accessible, eight-step
program to increasing anyone's creative potential. Sawyer reveals
the surprising secrets of highly creative people (such as learning
to ask better questions when faced with a problem), demonstrates
how to come up with better ideas, and explains how to carry those
ideas to fruition most effectively.


This science-backed, step-by step method can maximize our
creative potential in any sphere of life.



  • Offers a proven method for developing new ideas and creative
    problem-solving no matter what your profession

  • Includes an eight-step method, 30 practices, and more than 100
    techniques that can be launched at any point in a creative
    journey

  • Psychologist, jazz pianist, and author Keith Sawyer studied
    with world-famous creativity expert Mihaly Csikszentmihalyi


Sawyer's book offers a wealth of easy to apply strategies and
ideas for anyone who wants to tap into their creative power.

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